What do you want to do on social media?

You may want to grow your audience, especially if you’re new. The best ways to do this are: through posts, both paid and unpaid, and possibly running a promotion to make you “top of mind” and create awareness. Establish yourself as an expert or thought leader, to establish trust with your audience.

Always tie it to a deadline and create a goal – simply a number to hit – and see where you fall.

Adjust.

Repeat.